Friday, April 07, 2006

Mycles & Mycles Website review

Interesting website, it had all the right ingredients to cook but it tasted different when it was served for dinner.

Domain Name:
Mycle & Mycle, significes the brand equity of the owner and having a domain to stress that brand stands out here, good thing to have.
Ratings: 4 ****

Look and Feel:
If your business line was web design and hosting the current look and feel in flash would be an excellent option to showcase some of your skills, but unfortunately your line of business is Freight forwarding and this site doesn't capture any of those basic concepts in terms of pictures or message on the website.
Flash design is very good, navigation is well thought of, need to improve in places like providing the user option to switch off music, it needs to say "Music On/Off" on the screen and this is where it lags some intuitiveness in design.
Ratings: 2 **

SEO:
If your business is totally dependant on Word of Mouth (WOM) then you don't need to consider this option but in a internet era this site falls below expectation for search engines to index, however with just flash your site has achieved a PR of 5 and first page is indexed with some very basic SEO. Very simple search on google for keyword "Freight forwarding" we couldn't find anywhere nearer to 1000 results in any of the major search engines.
Our suggestion, pls add text links at the bottom and create static html pages for those visitors who don't have flash or who access via modem speed, helps you in a long run.
Ratings: 2 **

Corporate Website:
It does portray to certain extent what the site does coz of multimedia effect but initially you feel this is a interior desginer website who is showcasing his art in terms of designing, so it has lost some of the corporate website values
Ratings: 2 **

Overall website review for MyCles&MyCles is "Below Average"

Visit http://www.myclesandmycles.com for freight forwarding & Transportation services.


0 comments: