Characters Inc, popular children's website review

Characters Inc Website Review
Time to review a very attractive and pleasing website for children's.

Domain Name: CharactersInc, children characters is what you can except from the domain name. Having your business industry/brand/manufacturer name as part of your domain is always worthy it.
Ratings: 5 *****

Look and Feel: The website captures the look and feel of a children's website with blue and pink theme colors, Simplicity rules on this site, with navigation on left and product listing on the right with website being centered feels the same in all resolutions, decent speed of product pages, good size images, wide variety of children products.
Ratings: 5 ****

SEO: The Website is search engine optimized but misses the page title for product pages, it is quite important for search engines that you optimize your page title (on home page) other tags such as meta tags, page headings, Images, text hyperlinks are optimized. This site is yet to gain PageRank, also a suggestion don't redirect your website to everything folder rather point the http://www.charactersInc.com/ directly to that folder, helps in SEO.
Ratings: 3 ****

E-Commerce:Very simple and straight forward functionality for kid products, I would still prefer to have the option for "Shop by Gender" shown somewhere on top for shoppers to navigate by boys/gals, that would help, also by ages factor.
Ratings: 4 *****

Overall Website Review for Characters Inc is "Very Good".
Visit http://www.charactersinc.com/ for all your children characters, toys, clothing products and accessories.

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